If purchasing make-up was as easy as choosing ice cream flavors…
In ethnic women, skin tones can range from very light  to very dark due to the concentration of pigment melanin. However, mass-market companies did not start incorporating ethnic-specific products into their lines until the last 10 years. Hail to the Cover Girl Queen Collection!
It is no secret, African-Americans count for 12 per cent of the nation’s population; however, we are reported to spending twice as much on hair and skin care as the average American. As an ethnic group, we love to look good. So, why didn’t the cosmetic market reflect that? How many of you are discourage when trying to find the perfect shade for your complexion?
I heard some buzz that L’Oreal will concentrate on new markets in 2010. Since ethnic skin care, hair care and cosmetic lines are proven a major area of growth for these companies, I can’t wait to see what’s being developed. Ethnic women across the globe — our purchasing power is strong!
