Elizabeth Arden and Bazooka Candy will partner to launch Mariah Carey’s new candy-inspired fragrance collection, Lollipop Bling.
Lollipop Bling was inspired by the fun and playful nature of Mariah’s marriage proposal – an engagement ring hidden inside an iconic Ring Pop® lollipop package.
Lollipop Bling’s 1.0 fl oz scents, Honey, Mine Again and Ribbon, will retail for $35 each, and will be available in July 2010 at Macy’s, Dillard’s, Belk, Bon Ton, Boscov’s, Ulta and Sephora inside JCPenney. Candy-inspired promotions, including a gumball machine gift set and a lollipop rollerball fragrance will be included with the purchase.
Source: PR Newswire