While reading Woman’s Wear Daily, I saw the beautiful and talented Zoe Saldana in a sneak peak of 2010 Calvin Klein Underwear’s fall women’s Envy line. The multimillion-dollar print and outdoor advertising campaign breaks mid-September, in October magazines, and she also will appear in an online video on cku.com.
According to an internal Calvin Klein spokesperson, the campaign will be “one of the biggest launches in the brand’s history.”
The Envy line of five bras — a Lace Demi Bra, a Tailored Demi Bra, a Natural Lift Plunge Bra, an Air Push Up Bra and Saldana’s favorite, a Triangle Bra — is being shipped to stores this week.
Regarding Saldana’s views on lingerie, the actress told WWD, “I like when you are able to assist your body to look amazing as opposed to replacing anything. That’s exactly what Calvin Klein Underwear Envy does. It helps you, it assists you, but it will not overshadow what you can bring naturally.”
Zoe, I feel the same way. Congratulations on the gig.
Read the full article online at:http://www.wwd.com/markets-news/zoe-saldana-stars-in-calvin-klein-envy-ads-3197037
Here are some photos, courtesy of Women’s Wear Daily.