Tina Knowles told Women’s Wear Daily:
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.
Source: Women’s Wear Daily