The MAC AIDS Fund, the third largest corporate donor and fifth largest private donor for HIV/AIDS causes in the U.S., announced today that it has raised more than $200 million to date through the sales of its VIVA GLAM Lipsticks and Lipglasses.
Record-breaking sales of the signature VIVA GLAM Lipstick and Lipglass have more than doubled funding over a three-year period allowing the MAC AIDS Fund to reach this milestone ahead of schedule. Last year’s annual VIVA GLAM campaign led by celebrity spokespersons Lady Gaga and Cyndi Lauper resulted in the most VIVA GLAM sales to date in the MAC AIDS Fund’s 16-year history.
Great stuff!
Source: MAC AIDS Fund
