Aimed at igniting frank, lighthearted dialogue about the female anatomy while inspiring women to be proud of their bodies, Summer’s Eve®, the leading feminine hygiene product manufacturer, today announced ownership of the recently launched “That’s Vaginal™!” video. The initially unbranded, tongue-in-cheek video – which attempts to replace the old idiom, “That’s awesome!” with the new phrase, “That’s vaginal!” – was virally released as the first step in the company’s effort to invigorate the brand with new vitality. Summer’s Eve also infused its website with a dose of the truly vaginal, launching a fully redesigned www.summerseve.com that reveals the brand’s new look and candid attitude.
Check out the video here:
On www.thatsvaginal.com, visitors can also submit videos and praise all things “vaginal.” Summer’s Eve today also unveiled its new website, revamped to reflect the brand’s new packaging, including other conversation-spurring components such as a “V Power” page with expert articles about the stigmas associated with the vagina and women’s anatomy, a glossary of feminine hygiene terms, and a “Vagina Owner’s Manual” – a document full of fun, educational facts about the vagina.
Source: PR Newswire