Pantene Pro-V is doing a casting call at Essence Music Festival. They are on the hunt for five African American, beautiful women with their natural, god given locks to star in the brand’s upcoming 2012 print advertising.
When: Friday & Saturday, July 1-2, 2011, 11:00 A.M. – 5:00 P.M. Sign-ups begin at 10:00 A.M. and are limited to the first 200 people. Callbacks will be held on Sunday, July 3, 2011
Where: Morial Convention Center – 2nd Floor- Room 226 – 900 Convention Center Blvd
More: Women with relaxed and/or natural hair are able to participate, however those with extensions or weave will not be considered. The winners will be featured in Pantene’s print advertisements beginning in 2012 and will receive an all-expense paid trip to the print shoot location. Winners will be announced at a later date.
Why: As part of “My Black is Beautiful,” a campaign that celebrates African-American beauty, Pantene hopes to encourage African-American women to let their beauty shine inside and out. To find out
more, women can visit Pantene.