Prada’s newest scent, Candy, reveals a new side of the Italian luxury brand—one more in line with the colorful banana-crazy spring collection than the formal scents of past.
It comes in a bright pink box with a vintage looking illustration meant to evoke beauty packaging from the 50s and smells like an “explosion of joie de vivre” according to the vice president of Puig (which licenses Prada’s fragrances). That means musk, caramel and Laotian benzoin, a balsamic resin cultivated from trees in southeast Asia.
When it hits the States this fall it’ll be accompanied by a campaign starring Léa Seydoux, the French actress most recently seen in Woody Allen’s Midnight in Paris. Seydoux will star in online only commercials, in which she plays a piano student seducing her teacher through a wild dance, as well as a print campaign of just her face against the bottle.
Candy will start at $80 and hit 800 department stores Stateside in September