The lovely Paula Patton joins the Queen (as in Queen Latifah) as an official celebrity brand ambassador for CoverGirl Queen Collection. Paula’s main responsibility will be to promote the brand to the digital world. Her first item on the to-do list is a live chat on Facebook and Twitter this Saturday, Oct. 22, at noon ET. Fans can log on and talk to Paula about her beauty routine — and learn how they can win a chance to spend time with her and one of her favorite makeup artists for their very own CoverGirl Queen Collection makeover.
You will also get the inside scoop on CoverGirl newest contest launching on October 31st. Find more details on Patton’s new role — and the live chat on CoverGirl’s Facebook page. I can’t wait to join in on the fun!