No woman should ever have to “fake it.” Whether it’s flashing a faux smile through a horrible date or flaunting fake lashes that are tricky, frustrating and time-consuming to achieve, L’Oreal Paris is encouraging thousands of women everywhere to join them in pledging to never fake it again. Because after all, any woman that’s experienced the real thing is sure to pass on faux forever.
What Will You Never Fake Again?
In celebration of its recently launched Voluminous False Fiber Lashes Mascara, a breakthrough product that delivers structured volume and length with one stroke, L’Oreal Paris is kicking off a nationwide digital campaign that challenges women to stop faking it and to start getting real. Consumers can visit L’Oreal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes Mascara. While at the brand’s Facebook page, beauty aficionados can also learn about the product’s fiber technology, watch a featured tutorial video with L’Oreal Paris Consulting Markup Artist Collier Strong and read the latest consumer reviews from real women that are no longer faking it.
On a mission to reinvent the false lash look, L’Oreal Paris harnessed the power of a dual-fiber formula to take lashes from ordinary to outrageous with just a few sweeps. Strong says, “I am a self-proclaimed ‘Lashaholic’ and therefore demand a lot from mascara. With the right one you can get an entire eye look. Women – including many of my clients – love this product because it gives the look of false lashes applied by a professional with the swipe of a wand.” He continues, “The secret to dramatic eyes is not only the formula but also the brush – it keeps the lashes structured, sculpted and free of messy clumps.”
L’Oreal Paris Voluminous False Fiber Lashes is available in five shades (Black, Blackest Black, Black Brown, Waterproof Black and Waterproof Blackest Black) for $8.95.
Source: PR Newswire
