Hey ladies, I’m a little behind on my magazines. Last week, I just started reading the February 2102 issue of Fast Company and saw a spotlight of Kimberly Dillon. She is the founder and CEO of House of Mikko, a one-stop shop site that brings beauty products to women.
This site is genius.
There are so many factors to consider when picking beauty products: age, ethnicity color shade, hair type, whether you have dry or oily skin. It can be a very difficult, very personal process, especially for ethnic women. So the House of Mikko recommendation service is built around connecting people. Once a user fills out a comprehensive beauty profile — focused mostly on hair care for now — we give her recommendation based on the best products by like-featured women, so she can see which ones they buy and how well they’ve worked. We’re powered by real women, and there’s a real efficiency conponenet in that.”
Source: Fast Company, February 2012