Girls today are influenced by numerous types of role models, from celebrities, to models and reality stars in pop culture. Millions of real women across the country are positively influencing young girls’ lives for the better. Most of these women unfortunately go unnoticed. Dove believes that all real women who are positive role models should be famous. The brand is launching a new national program that celebrates inspirational real women to help girls find and recognize role models in their own lives. The program supports the brand’s commitment to inspiring all women and girls to reach their full potential.
On Saturday, June 9, Dove introduced four remarkable women who should be famous for the positive lives they lead and the impact they made at “Girl Scouts Rock the Mall” in Washington, D.C. Dove made these four inspiring real women “famous” to show that everyone has the opportunity to make a difference in a girl’s self-esteem. The event celebrated the 100th anniversary of Girl Scouts of the U.S.A. and included music, song and dance for hundreds of thousands of girls and their moms. Dove supports Girl Scouts of the U.S.A. as both entities share a similar philosophy of helping girls build their self-esteem.
Actress, recording artist, and song writer Mandy Moore joined Dove to introduce these four remarkable women and inspire everyone to make a difference in a girl’s self-esteem. Mandy Moore shares the brand’s commitment to helping others and improving lives.
“It is critical for all of us to celebrate the real women who make significant contributions to our world and who are remarkable role models for girls today,” said Mandy Moore. “Today, I am celebrating the many unsung women across this country by joining Dove in recognizing inspirational women, sharing their stories and motivating others to step up and make a difference when it comes to girls and our future.”
Everyone Can Join the Movement The Dove Movement for Self-Esteem opens up a world of opportunities for women to inspire girls. It is a movement in which women everywhere can use the tools to take action and inspire each other and the girls in their lives. Everyone will be invited to watch the four women’s remarkable stories with a girl in their life on Dove.com and the Dove Facebook page. These videos include a companion viewer’s guide where readers can extract valuable lessons on self-esteem and achievement.
This reminds me a little of the My Black is Beautiful movement just for girls of all colors. I’m glad Dove has started this initiative because while it’s important to be at a healthy weight, many people are deceived by what true beauty is. It’s not about being a size 3.