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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


NYC Fashionistas Alert: Jimmy Choo Sample Sale 5/7 & 5/8

May 6, 2013
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Jimmy Choo Sample Sale, Tuesday, May 7th – Wednesday, May 8th at the Metropolitan Pavilion 123 W. 18th St. (bet. 6th & 7th Ave.), 4th Fl  
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Kate Spade’s Bright & Cheery Saturday Collection

April 24, 2013
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As part of the kate spade new york family, Saturday will share a love of bright colors, graphic shapes, and bold prints, and believe that getting dressed should be a lot of fun. Putting a spin on casual, They’re channeling the carefree spirit of the weekend and bringing it to every day of the...
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Money Saving Challenge $$$

April 23, 2013
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Did you miss your New Year’s Resolution of saving extra cash? Don’t fret, get right back on that band wagon PRONTO with the 52 Week Money Challenge. Take a dollar out of your wallet right now and put it in a white envelope. That white envelope has now become your rainy day fund. The...
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NIOXIN Busts the Most Common Hair Myths

April 22, 2013
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Hey beauties, I recently found out about Nioxin and wanted to spill the tea with you beauty junkies. Nioxin hair system uses a moisturizing infusion of rare, protective herbs and botanicals that help to safeguard the scalp from drying irritation caused by various chemical services. This system addresses problems associated with noticeably thin-looking hair and...
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Time to Vote for Lady Gaga Fame + GIVEAWAY

April 19, 2013
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If you are like me, you hope that the Lady takes the Award from the Fragrance Foundation during the consumer choice awards! Vote for Fame by Lady Gaga online at www.fragrance.org/vote_women . This fragrance launched late last year  and is the first of its kind in fluid technology, it is black like the soul of Fame...
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Baddie Bey, Beyoncé, Mrs. Carter

April 17, 2013
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Hey Beauties, the Mrs. Carter world tour kicked off in Belgrade, Serbia, on Monday night – and a seriously revealing bodysuit. Do you all see what I see?? I wish I have bedazzled nipples. LOL She’s wearing skin-tight, gold-fringed, bedazzled bodysuit, which featured a set of eye-catching nipple inserts. The racy ensemble had modest...
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You Deserve it… Spa Week is Back!!

April 16, 2013
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Spa Week (April 15-21, 2013) has partnered with hundreds of spas in 30 US markets to offer luxurious treatments from facials, massages  for only $50 per treatment. How Do I Book My Spa Week Treatments? STEP1 New to Spa Week? Sign up on the left to view all the spa listings. Already a member? Log...
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Red Door Spa’s NEW Red Door Spa Professional Skincare & Body Collection

April 11, 2013
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Elizabeth Arden Red Door Spa announces the launch of Red Door Spa Professional®, a new spa-based skincare and body care line with active botanicals, antioxidants and vitamins that captures the essence of Red Door Spa and its most popular signature services. Derived from over 100 years of hands-on spa expertise, Red Door Spa Professional...
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The HOTTEST Beauty Picks: April

April 10, 2013
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Whether backstage at fashion week, rubbing shoulders with the stars at film festivals or bringing clients the latest and greatest from beauty brands both big and small, SEPHORA is on top of every beauty trend. From behind the scenes to the doctor’s office, these top six picks will easily show you what’s at the forefront of...
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ATTN NY Fashionistas: Century 21 to Expand Flagship Store

April 9, 2013
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Today, Century 21 Department Store announces the official grand expansion of its flagship location in downtown Manhattan with a ribbon cutting ceremony. In an effort to further upgrade the shopping experience, Century 21 has added three new selling floors to house its extensive offerings of pure designer merchandise in every category, totaling six floors and...
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