Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Sanaa Lathan Lends Beauty to Pantene’s Line of Natural-Based Products

January 19, 2012
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Sanaa Lathan is the new face of Pantene’s Pro-V Nature Fusion Collection. I’m so excited. Mass brands are now recognizing that beauty comes in all shades, sizes (and hair textures.) Pantene’s line of natural-based hair products hasthe tagline: “It’s in our nature to be strong and balanced.” “I am so excited to be a...
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Winter is HOT, HOT, HOT: Spice up your sex life!!

January 18, 2012
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Please don’t wait until Valentine’s Day to think about spicing up your sex life. Winter is the perfect time to add some steam and romance indoors. Keep that thermometer sky high from now until the summer. When romancing and entertaining, you have to set the mood or scene. One way to do that is...
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My Lipstick is Popping Thanks to the Angelo David Salon

January 17, 2012
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I recently had my make-up applied at the Angelo David Salon. I was only going home to sit on my couch and watch TV, but who would give up the chance to have their makeup professionally applied by an artist? It was a wonderful, girly experience at the salon. I loved the entire look, but the best feature by far was my...
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Tia Mowry Stuns in Tacori Diamond Earrings

January 16, 2012
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Tia Mowry attended the People’s Choice Awards wearing TACORI diamond earrings! The actress, who was nominated for Favorite Reality Celebrity, sparkled in one-of-a-kind diamond tassle earrings (Price Upon Request). http://www.tacori.com/. I love Tia, but I wish someone would take that half wig off her head. The smokey eye – nude lip combo is very...
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Fragrance Friday: AXE Anarchy For Him & For Her

January 13, 2012
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AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her. Fragrance is an important part of creating irresistible chemistry between guys and girls. AXE works with some of the world’s most experienced perfumers, responsible for countless fine...
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It’s A Hey Dude Skin Care GIVEAWAY

January 12, 2012
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*** THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO THE WINNER, DEBBIE C.*** When it comes to how a man handles his physical appearance, any sane Dude will want grooming products that are easy to use, smell good, and keep him looking his best. The modern Dude knows that in order to compete for a good...
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Mid-Week Moisture: L’Occitane Pivoine Flora

January 11, 2012
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I just read a quote saying: No matter how you feel, get up, dress up and show up. We all get in those moods that we don’t feel like doing anything, saying anything or going anywhere. And, when we get into that runt, the positivity in us tell us to put on our best...
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2012, I promise to do my part to make this a good year!

January 10, 2012
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Hello 2012! I’m glad you are here. I am completely in love with you and how good you’ve been to me. I promise to treat you as good as you’ve treated me this week. I promise to wake up everyday happy. I am in control of my own destiny. I will be thankful for...
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Manicure Monday at the Lali Lali Salon: Harmony’s Gelish June Bride

January 9, 2012
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Right before the New Year, I went to the Lali Lali salon in Soho for a manicure and a much needed  Hot Stone and Swedish full-body massage combo. I was a little in a rush, so I was planning to skip the massage but the manicurist told me it was the best massage I’d...
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Fragrance Friday: Versace Yellow Diamond

January 6, 2012
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A few weeks ago, I had the opportunity to attend a blogger event at the Versace store in midtown to introduce its newest scent dubbed Yellow Diamond. Yellow Diamond is a pure, transparent and airy floral fragrance, sparkling and intense as the yellow color, while being luxurious and feminine like a diamond. Its composition...
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Stay in Tune

  • I am my brother's keeper but I think I lost him. Maybe it's time for a new job
  • Wish I was there to cheers to that "@MzMore: Just made a big ol Strawberry Margarita. Absolutely deelish! http://t.co/i8xdLJqH"
  • couldn't wait to watch the show on saturdays "@AGirlAboutStyle: I remember seeing this episode of Soul Train in 7th grade. God, I'm old :("
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