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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Why Buy the Cow…

April 5, 2013
black-couple-moving

According to a new study, many more people are deciding to live together, unmarried, and are having children as a result of this than in the past. According to USA Today, almost half of women between the ages of 15 and 44 have had their first real “union” through cohabitation. The study, done by the National...
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Giveaway: CLEAR Ultra Shea Mask

April 2, 2013
clear

OK. So, the ladies at BBB are all obsessed with Clear Scalp & Hair Beauty Therapy and the fab celeb stylist Oscar James. He’s been working over time to tell us about how ah-mazing the product line is for our hair. Janet LOVES the shampoo and conditioner on her natural locks and I concur...
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SAKS FIFTH AVENUE OFF 5TH ON LIVINGSOCIAL!

April 1, 2013
Saks Image

Saks Fifth Avenue OFF 5TH is excited to announce an all new partnership with LivingSocial, the local marketplace to buy and share the best things to do in your city.  Starting now, fashion lovers will have the opportunity to purchase a $40 voucher for $20 to spend in-store on luxury brands for less!  ...
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Experience the Richness: Suave Skin Solutions Giveaway

March 28, 2013
US-SVB-18oz-SS-Soothing with Aloe Body Lotion-horz

Hey beauty mavens! With the climate changing, the different temperatures can wreak havoc on your skin. I can’t stress enough how important it is to moisturize your skin for optimum health. So, I’m offering one lucky winner an “Experience the Richness” giveaway sponsored by Suave Skin Solutions products. I like these improved lotions have a richer, thicker...
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Seal Hair with a Gloss to Boost Shine

March 20, 2013
nico

As you may know, women tend to think that the most damaging time of year for their hair is during the summertime. However, the frequent temperature changes, dry air, and antiquated heating systems in the cooler months can cause even greater harm. Nico, Master Colorist at NYC’s Mizu Salon, shares his best tips for keeping...
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From Barbies To Blush: Young Girls Wearing Makeup To Hide Insecurities

March 19, 2013
lemania-indigo-hollywood-barbie

The Renfrew Center Foundation, a non-profit charitable organization dedicated to advancing the education, prevention, research, advocacy and treatment of eating disorders, announced survey results, which revealed at least one in five young girls between the ages of 8 and 18 who have ever worn makeup have negative feelings about their image when not wearing...
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Giveaway: Bioré Beauty Bundle

March 18, 2013
biore

***THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, LIL SHUGA*** It’s never too late to start on your way to flawless skin. Bioré has got you covered with all the skincare essentials to get skin looking clear and radiant. And, I’m giving them all away. Bioré Warming Anti-Blackhead Cream Cleanser ($7.99): The warming cleanser pampers skin as...
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Preventing Cancer In The Community

March 14, 2013
doctors-office-adult-black-female-patient-hospital

According to the Centers for Disease Control and Prevention (CDC), black women are diagnosed with cervical cancer – which is almost always caused by infection with human papillomavirus (HPV) – at a later stage than white women, and are more likely to die of the disease than women of other races or ethnicities. Once...
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THE SALLY HANSEN I <3 NAIL ART CAMPAIGN

March 6, 2013
nail art

THINK: Be your own nail artist for the chance to win. WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality through...
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Luxury Skin Care at Kohl’s

March 5, 2013
brl

Serious dark circles? Upper eyelid droop? Dark spots? Wrinkles? Saggy skin? To solve these problems, you no longer have to visit high-priced retailers like Sephora, Bloomingdale’s, Neiman Marcus , Saks Fifth Avenue, etc. to avail yourself of prestige skin care. After years of being on display at some of the most expensive retail counters in the world,...
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