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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


The HOTTEST Beauty Picks: March

March 4, 2013
sephora

Whether backstage at fashion week, rubbing shoulders with the stars at film festivals or bringing clients the latest and greatest from beauty brands both big and small, SEPHORA is on top of every beauty trend. Looking for help with which products to choose? From behind the scenes to the doctor’s office, these top seven picks will...
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Fragrance Friday: CHRIS PAUL’S UNTOUCHABLE

February 15, 2013
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Los Angeles Clippers basketball star Chris Paul  and Avon will introduce a new fragrance called Untouchable. A legend in the making, Chris –husband, proud father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win.   The new scent will capture the...
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The Mrs. Carter Show World Tour Starring BEYONCE

February 14, 2013
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Parkwood Entertainment announced that The Mrs. Carter Show World Tour starring Beyonce kicks off in Europe on April 15, 2013.  With stops in twenty European cities, including Dublin, Ireland; Berlin, Germany; Paris, France and a four-night stint at The 02 in London, UK, this is Beyonce’s first multi-city tour in over three years. I’m going to be in the house!!! Did you get your tickets yet???...
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Proactiv® Launches New Advanced Acne System With Skincare Benefits

February 13, 2013
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The makers of Proactiv®, America’s #1 acne-treatment system and a leader in acne treatment for almost 20 years,  introduced a new breakthrough system: Proactiv+. Ten years in development, Proactiv+ offers a revolutionary, smart way to attack acne while also delivering advanced complexion-enhancing skincare—all in one singular, elegant, easy-to-use 3-Step System. Combining added medicine, cutting-edge Smart...
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Hair Trend at The Grammy Awards: Parted Sleek Ponytail

February 12, 2013
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The 55th annual Grammy Awards were held on Sunday, February 10th, where celebrities came out to celebrate the best in music as well as show us their creative style. This year, celebrities took a modern approach to their hairstyles and kept their looks sleek, chic and fun.     Parted Sleek Ponytail: Parted in the middle...
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Elle Varner Rocked the Red Carpet with Clear Ultra Shea

February 11, 2013
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 Nominated in the Best R&B Song category for her hit “Refill,” breakout vocalist Elle Varner stunned on the red carpet last night. Oscar James, CLEAR SCALP & HAIR THERAPY Celebrity Stylist opted for a sleek look inspired by the 70s. “This was Elle’s first time attending the award show and she is a nominated...
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Tips to Stay Beautiful at the Gym (Plus Giveaway)

February 6, 2013
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**THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, TRACY** Here are some tips for staying beautiful at the gym (and to keep those  New Year resolutions.)  Whether you are going for long runs, attending yoga class or starting up an intense spin class, these tips will keep you looking your best. Edward Tricomi of Warren-Tricomi Salons shared...
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Elle Varner Partners With CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea

February 5, 2013
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Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at the Grammy’s and she is bringing her fans and latest beauty obsession along for the ride.  All week long Varner will create her red carpet hair styles with CLEAR SCALP & HAIR BEAUTY THERAPY™Ultra Shea. She knows strong, beautiful hair is the key to...
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The HOTTEST Beauty Picks: February

February 4, 2013
sephora-store

Whether backstage at fashion week, rubbing shoulders with the stars at film festivals or bringing clients the latest and greatest from beauty brands both big and small, SEPHORA is on top of every beauty trend. Looking for help with which products to choose? Check out SEPHORA HOT NOW, the most buzzed-about beauty products handpicked by experts. From behind...
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“Setting” the Record Straight: Facial Sprays 101

January 25, 2013
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One of the newest trends to jump on the beauty bandwagon is the ever-growing roster of facial mists and sprays – but how do you differentiate between brands and their benefits? It’s time for us to face the facts! Between refreshing, toning and setting, below are the pros & cons of each category in...
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