Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


NYC Fashionistas: Don’t forget the 15th Annual Shoe-Inn Warehouse Sale

January 5, 2012
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I found this goody while reading Her Goodie Bag. The Shoe-Inn Warehouse Sale is in NYC. “The sale that starts everyone’s year on the right foot! Shoe-Inn features over 7,000 pairs of women’s designer shoe and boots by Tory Burch, Rachel Zoe, Cole Haan, Ugg Australia, Kids UGGs, Via Spiga, Vera Wang, Marc Jacobs,...
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Jason Wu for Target

January 4, 2012
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  What do you think of this small town boy living in a lonely world? Below is a bird’s eye view of Jason Wu for Target. From what we can see so far, the collection encapsulates everything Jason Wu is about: class, sophistication, elegance, femininity… we could go on forever. Do you think Jason will send...
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Whip My Hair Back & Forth: Hair Products Review

January 3, 2012
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I’m usually consistent when it comes to my hair products- I’m a loyal consumer when I know what I love. My go-to hair product is from a Thai company called Esuchen, and it’s called RD Protein Cream. It’s sort of a cream that does it all for me, but by bottle-definition, it smooths and...
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Manicure Monday: Essie Cocktail Bling + Set in Stone

January 2, 2012
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hey y’all. I have really been into the sparkles lately. I think it’s flirty and sexy! I am all of the above and all about the dazzle. I went to Angelo David salon near Grand Central Station in Manhattan and let the manicurist Mariana work her magic on my nubs. Here is the manicure...
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Celebrate the New Year 2012-Style!!

December 31, 2011
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Hi Ladies, I would like to wish you a fantastic and successful new year! I really hope all of my readers are in the best of health, love and peace. Out with the old and in with the new. I am bringing in the new year praying, praising and singing in church. I’m wearing...
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Fragrance Friday: Heidi Klum Shine (Plus Giveaway)

December 30, 2011
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THIS GIVEAWAY IS NOW OVER. CONGRATULATIONS TO ELLIE! For the first Fragrance Friday edition, I want to introduce you to Shine by the wonderful Heidi Klum. I have not smelled the perfume, but from the description, it seems like the top and mid notes will blend well. I can tell that this is not a luxury...
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Mid-Week Moisture: Waxelene

December 28, 2011
Waxelene

*THIS GIVEAWAY IS NOW OVER. CONGRATULATIONS TO WINNER, THAO* I love Vaseline. I feel like it is good to my skin, expecially while enduring old man winter. It’s one of the only beauty products that me, my mother, grand mother and great grandmother all put a seal of approval on. Having super soft, smooth,...
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Get the Look: Beyoncé

December 27, 2011
20 20 Interview with Beyonce (2)

Superstar mogul and fashion and beauty icon, Beyoncé, was a guest of Katie Couric earlier this month and it was hard not to notice her glowing skin and flawless makeup! Here’s a chance to get tips to re-create Beyoncé’s glowing look (not just her pregnancy glow) from famed makeup artist Mally Roncal, who worked with...
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Manicure Monday: Holly by Zoya

December 26, 2011
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This color came from Zoya’s Gems and Jewels Holiday 2011 collection. I think it is a fab hue for the holiday, especially for those who want to take a break from the glitter and sparkle craze.   Zoya Nail Polish in Holly can be best described as: A rich holly green with subtle yellow...
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It’s Christmas!!!

December 24, 2011
merry-christmas

I hope you all enjoy your time with family, friends and loves ones. Make this one memorable. Cheers to getting all that your heart desire!!!!!!!!!!!!!
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Stay in Tune

  • I am my brother's keeper but I think I lost him. Maybe it's time for a new job
  • Wish I was there to cheers to that "@MzMore: Just made a big ol Strawberry Margarita. Absolutely deelish! http://t.co/i8xdLJqH"
  • couldn't wait to watch the show on saturdays "@AGirlAboutStyle: I remember seeing this episode of Soul Train in 7th grade. God, I'm old :("
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