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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

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Gabrielle Union’s Hair at BET Honors 2013

January 24, 2013
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Clairol Professional Celebrity Hairstylist Kiyah Wright is the busiest woman in the industry, she’s been all over during the 2013 award season making celebrity look their best. One of Kiyah’s clients is the lovely Gabrielle Union, here’s some tips below to copy her fab hair do. Kiyah  gave Gabrielle  dark, sexy waves using Clairol Professional for the...
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Get the Look: Beyoncé (AKA Baddie Bey)

January 23, 2013
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Beyoncé turned heads this weekend for more than her beautiful rendition of the National Anthem at the 2013 Presidential Inauguration. I’m not even gonna touch on the lip syncing rumors, until I hear her speak to it. I digress, not only did she sound amazing, but she looked stunning too! Totally on trend with a peek...
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Get Michelle Obama’s Bangs

January 22, 2013
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Ladies, bangs are BACK!! Style icon Michelle Obama  added a blunt textured bang, which comes right before inaugural festivities. I absolutely love her new look. It makes her look younger and sassier. Her new ‘do was recently chosen by Refinery29 as the ‘Best Bang Trim‘ in Chicago, celebrity hairstylist George Gonzalez, who worked for Oprah and HARPO for 11 years, shared tips...
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GIVEAWAY: Clairol Professional Hair Care

January 17, 2013
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**THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, LATANYA!** Want to winterize your hair? Enter the giveaway for a chance to win these amazing products: Clairol Professional Pro 4Plex Smooth Color Safe Daily Shampoo Clairol Professional Smooth Daily Shampoo cleans and sleeks hair after just one application. It fights frizz for a smooth, sleek...
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Mid-Week Manicure

January 16, 2013
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Ladies, I’m back to getting my weekly manicures. YES!!! Love when my nails are done. The hue I selected this week is so unlike what I’m used to choosing. I like to call it midnight under the stars. LOL. I’m also on this glitter kick. I choose black, because I’m still seeing a lot...
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Legendary Makeup Artist Sam Fine Launches Makeup Line with Fashion Fair Cosmetics

January 15, 2013
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Fashion Fair Cosmetics introduces the Sam Fine Fashion Fair Supreme Color Collection. Inspired by his observations of colors during his international travels, Sam Fine , Fashion Fair Cosmetic’s Creative Makeup Director and legendary makeup artist, has revolutionized the beauty landscape once again. Fine translates his tips and expert techniques into trend-setting, head-turning looks that all women can achieve...
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My Favorite Red Carpet Looks at the 2013 Golden Globe Awards

January 14, 2013
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I didn’t think many of the dresses on the red carpet at the 2013 Golden Globe Awards were worthy of the cat’s meow this year, but there were a few dresses that got two snaps and a twist from me. Lace and nude are always in, here’s a few dresses that win, win, win....
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Mid-Week Manicure: essie Pink-A-Boo

January 9, 2013
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OMG! I haven’t had a manicure in forever! Really, I haven’t had a mani since before I went to Cancun. That’s like three weeks ago. oh no! I must be a little rusty, because today’s manicure was an epic fail. I decided to pair essie’s pink a boo with large glitter nail polish. It...
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My Trip to Joey Healy Eyebrow Studio

January 8, 2013
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Celebrity Eyebrow Stylist Joey Healy is pleased to announce the opening of his Fifth Avenue Eyebrow Studio in New York City and I had the pleasure of getting these brows plucked by this fab brow stylist. Here’s some images from my brow session:   My groomed brows look great, if I can say so myself....
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ULTA Beauty Reveals Top 5 Skin Resolutions for 2013

January 7, 2013
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Even the most experienced beauties can use a refresher when it comes to skin care.   Forgetting to apply moisturizer or even (eek!) falling asleep with makeup still on are skincare “don’ts”!   ULTA Beauty comes to the rescue each January by encouraging women to banish skin care beauty ruts and replace them with resolutions designed...
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