Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


ZARA’s Semi-Annual Sale Starts TODAY

December 23, 2011
zara

I was catching up on Racked National and wanted to share my find with you.  ZARA’s semi-annual sale begins today!!!!!!!!! Find amazing deals on the best styles from the ZARA Woman, ZARA Basic and TRF collections, including blouses, blazers, day and evening dresses, comfy knits and sweaters, must-have coats, skirts, shoes, and bags. For...
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The Best Gifts for Fashionistas (Plus Giveaway!)

December 21, 2011
littlefashionista

*THIS GIVEAWAY IS CLOSED. CONGRATULATIONS TO WINNER, CHARLINE* It may still be time to order your holiday gifts and have them arrive in time for Christmas. Just like my christmas gift guide for the home, him and beauty junkie, I scanned the ‘net to bring you some great gifting options.     It’s the season...
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Nicki Minaj for OPI

December 21, 2011
Nicki-Minaj-OPI

I’m an Essie girl, but I’m dying to try the Nicki Minaj for OPI line launching January 2012. I found out about Nicki’s new beauty venture while reading The Sophisicated Society of Belles and Gents this morning. (BTW, have you noticed that Nicki is building quite the beauty resume. She recently signed on as...
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Barbie Gets A Makeover From Natural Hair Group

December 20, 2011
black barbie

I know this is old news, but I had to give a shout out to the group of women who gave 40 black Barbie dolls afros. Twitter and Facebook have been buzzing about this news. The funky and sassy dolls will certainly be a one of a kind christmas gift. It will also be an...
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Beauty Review: Korres Eye Cream & Olay Regenerist Moisturizer

December 19, 2011
regenerist-micro-sculpting-no-package

My face is really happy right now, and it has nothing to do with my smile (which is admittedly not present on a foggy workday-morning). This weekend, what started as a product review quickly became my new skincare regiment.  It starts with washing my face, as every skin-care plan should. If only I had...
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Meet the Real Woman Star of “Make Friends with Your Hair” TV Ad

December 18, 2011
UNILEVER BRITTANY DELAWARE

Dove Hair announces real woman Brittany Delaware is starring in the new Dove “Make Friends with Your Hair” Campaign television ad. After actress Rashida Jones invited women to share their issues with dry, unpredictable hair, Brittany, 23, Teleford, PA joined women across the country and created a video of her own hair struggles for...
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St. Jude Patient Visits “House of Payne” Set

December 16, 2011
payne

St. Jude Children’s Research Hospital  patient Denise stops by the “House of Payne” set for a visit with cast of Tyler Perry’s hilarious sitcom.    Denise spent some time meeting the cast and enjoyed lunch with Lance Gross, who plays Calvin Payne on the popular show. One of the highlights of the day for...
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Nine Ways to Save on Electronics During the Holidays (Guest Post)

December 15, 2011
ElectronicsShopping

We’ve all gone gaga for a pair of socks or gushed over the bath towel Aunt Cindy brought back from her trip, but let’s be honest; electronics are the gift everyone wants. According to the National Retail Federation, these coveted items are so in-demand they showed up on more than 35 percent of wish...
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Mid-Week Manicure: Essie Clutch Me If You Can

December 14, 2011
clutch me

This manicure is completely different from the green Pretty Edgy shade I showed you last week. Essie Clutch Me If You Can reminds me of all the vampy lip colors we’ve been seeing on the runways. This dark berry red is perfect for the fall color trends. It’s described on the site as a dark...
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Christmas Gift Guide: For Him Only (Plus Giveaway)

December 13, 2011
Man-opening-gift-

*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, SUSAN CHESTER!!* Don’t forget the guys this holiday season… and certainly don’t buy another boring tie and sweater. Just like my christmas gift guide for the home and beauty junkie, I scanned the ‘net to bring you some great gifting options. ; -  - - All...
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Stay in Tune

  • I am my brother's keeper but I think I lost him. Maybe it's time for a new job
  • Wish I was there to cheers to that "@MzMore: Just made a big ol Strawberry Margarita. Absolutely deelish! http://t.co/i8xdLJqH"
  • couldn't wait to watch the show on saturdays "@AGirlAboutStyle: I remember seeing this episode of Soul Train in 7th grade. God, I'm old :("
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