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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Beyonce Shines In New L’OREAL Commercial

January 6, 2011
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I know I’m a few days late reporting this. But, since I’m a huge Beyonce fan, I had to upload the Diva whipping her head back and fourth in the new commerical from the French brand. The commerical was to promote ‘L’Oreal Feria’ hair dye line – which was cultivated specifically to be fronted by...
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Lash Dip: The Future of Eyelash Enhancement

January 5, 2011
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I am one of those beauty bloggers who think all you really need for a fresh everyday look is eyeliner, mascara and lipgloss. Yes! Now pair that with a nice smile and flawless skin – then it’s like perfection. It really is all about the eyes.  Now ladies if you heard some buzz of...
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Shopbop and Sephora Gives You Color Play 5 in 1

January 4, 2011
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Women’s web-based fashion retailer Shopbop.com, the premier online shopping destination for the fashion-forward woman, debuts a SEPHORA COLLECTION Palette Color Play 5 in 1 limited-edition palette inspired by Shopbop’s forthcoming “Faces of Fashion” editorial lookbook. The set includes five distinct color palettes, each with ten eye shadows, two lip colors, and one blush in color...
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Vaseline Cocoa Butter: Nourish the Skin

January 3, 2011
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New Year, new you! As you try to keep your New Year’s Resolutions and look for the best weight loss plans or gym memberships, it’s also a time to protect your skin– especially during the winter season. One product I recommend is Vaseline Cocoa Butter Rich Conditioning Petroleum Jelly (SRP: $3.49) to keep skin amazing....
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Jennifer Hudson Wears a Size 4

December 28, 2010
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The woman has dropped 80 pounds on Weight Watchers. Jennifer Hudson now wears a size 4. Congratulations, girl! I say that weight is one of the hardest things to lose. Hudson is even singing about it in a new tune, “Feeling Good,” which is part of an ad campaign the dieting firm is launching...
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My Date With The Aesthetician

December 27, 2010
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Ladies, can you believe that I am a beauty blogger and have never had a spa or professional facial? Now, before you all cast judgement, I am the chemical peel diva — which is a deep cleaning facial multiplied by 200. Well, I went to Aglow Dermatology in Union Square New York and booked...
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Christmas Shopping at Daffy’s

December 25, 2010
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I want you all to know that there other options than your local K&G, Burlington Coat Factory, Marshalls, TJ Maxx, Loehmann’s and Filene’s Basement. I went into Daffy’s on East 18th Street in NYC and got some Christmas treats for my brother and grandmother’s husband at amazing prices. I was excited to browse the store since...
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Merry Christmas to All My Black Beauties!!!

December 24, 2010
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To all of my Black Beauty readers, I want to say, “Thank You!!!” For  every Google connect, Facebook Fans and Twitter followers, your Christmas presents and support is all I need this special holiday. I thank you one and all… Have a properous New Year! MERRY CHRISTMAS  and Season’s Greetings! Hope you get all...
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Art Meets Fashion in Grandpa’s Attic

December 22, 2010
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When is the last time you’ve been to Grandpa’s Attic and left with lots of treats? P.J.S. Exhibitions, an eclectic gallery in New York’s West Village (238 W. 14th between 7th & 8th Ave.), presents Grandpa’s Attic until December 24th. Grandpa’s Attic is reminiscent of a time when you may have discovered a place of...
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Time to Celebrate: National Sex Day, December 21

December 21, 2010
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For all of you still stressing about the holidays… take heed, it’s National Sex Day! And, unlike the holidays, you can celebrate this day without dipping into your savings account or going over the limit on your credit card. Fifty-four percent of men think about sex daily, while 19 percent of women think about...
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