Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Once You Go Shellac, You’ll Never Go Back

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When a company claims that they’ve created a 14 day chip-free manicure that stays shiny and fresh, I don’t believe it. My skepticism was a result of years of manicures that barely lasted one week. Also, I’ve tried OPI gel manicure in the past (and they promised a 14-day manicure too.) Although, I loved the…

Pretty Woman Airbrushed Nail Kits GIVEAWAY

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*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER DEBRA* The must-have “It” accessory for 2011 is bling – but it’s not jewelry.  It’s bling for your nails.  Hollywood’s hottest celebrities like Katy Perry, Beyonce, Lady Gaga and Blake Lively are making nail art a style statement all its own.  From the couture runways to Tinsel…

Would Kimora Lee Simmons Wear Baby Phat LOV ME?

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I was introduced to the new fragrance by Kimora Lee Simmons dubbed LOV ME available at select retailers including Walmart, Walgreens, CVS, Kohl’s and Kmart. The scent was a little young, it actually smelled like something I used to wear called Dream Angels Heavenly from Victoria’s Secret. I guess I like any fragrance with base notes of…

I’m Jonesing These Facial Products

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After my chemical peel by the aestitation (the post on that is on it’s way,) I am super cautious about the products that I use to prevent  reversing the affects of my very expensive procedure. (Sidebar: as I was getting the procedure my aestitation told me that my skin is too dry, and it shows that I’m…

Shed Those Layers With Tiny Bikinis

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This is one of the most aspiring posts ever. I have exactly six weeks to become bikini ready (or at least bathing suit ready) before me and my honey cruise to the Bahamas. As you start to think about fun and the sun, I wanted to give you a little “aspiration” from the models of…

Check Out My Power Tools

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One of the perks of being a blogger is that I have an opportunity to review a lot of new products and provide a honest recommendation of how I like them. I was super excited to try the new Remington Signature Tools that I added to my own “tool box” I don’t think I’ve ever…

Giveaway: Dermacyte Oxygenating Eye Complex ($95.00)

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*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER ANGELA W* Dermacyte Oxygenating Eye Complex is a smooth, delicate treatment to refresh, hydrate and restore the appearance of youth to your eye contour area. It is designed to enhance the skin’s hydration, elasticity and smoothness while protecting it against environmental stress. Dermacyte Oxygenating Eye Complex is…

Halle Berry Auction Off Personal Items

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Starting today, Academy Award-winning actress and beauty icon Halle Berry will auction off a collection of personalized items in honor of Mother’s Day on CharityBuzz.com. Net proceeds from the auction, which includes a unique hand-crafted gold gemstone ring, will support the Jenesse Center, a domestic violence intervention program that Berry has supported for many years.…

LifeStyles Condoms GIVEAWAY: STD Awareness Month

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THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNERS DANIELLE W AND MITCHELL B. Spring is in the air…and so is love.  Spring Fever tends to get people in the mood for more than sun. LifeStyles Condoms’ sales index support this notion, with a spike in sales during the mid-spring and summer months, proving that as…