Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Check Out My Power Tools

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One of the perks of being a blogger is that I have an opportunity to review a lot of new products and provide a honest recommendation of how I like them. I was super excited to try the new Remington Signature Tools that I added to my own “tool box” I don’t think I’ve ever…

Giveaway: Dermacyte Oxygenating Eye Complex ($95.00)

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*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER ANGELA W* Dermacyte Oxygenating Eye Complex is a smooth, delicate treatment to refresh, hydrate and restore the appearance of youth to your eye contour area. It is designed to enhance the skin’s hydration, elasticity and smoothness while protecting it against environmental stress. Dermacyte Oxygenating Eye Complex is…

Halle Berry Auction Off Personal Items

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Starting today, Academy Award-winning actress and beauty icon Halle Berry will auction off a collection of personalized items in honor of Mother’s Day on CharityBuzz.com. Net proceeds from the auction, which includes a unique hand-crafted gold gemstone ring, will support the Jenesse Center, a domestic violence intervention program that Berry has supported for many years.…

LifeStyles Condoms GIVEAWAY: STD Awareness Month

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THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNERS DANIELLE W AND MITCHELL B. Spring is in the air…and so is love.  Spring Fever tends to get people in the mood for more than sun. LifeStyles Condoms’ sales index support this notion, with a spike in sales during the mid-spring and summer months, proving that as…

Your Perfect Scent for Women in their teens to 40’s

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Your age is the most influential thing that shapes what scents you’re attracted to. Long gone are the days of a signature scent; some women change it up every few years, while others make a switch depending on their mood.  Studies show that our sense of smell evolves over time, which affects our fragrance preferences.…

This Manicure Can Last Until Midnight

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You should know by now that Mondays is Manicure Mania. Here’s a manicure that I got last Monday.  It’s called Midnight Cami by essie, of course I used Zoya based coat and top coat. I just love the durable combination. I love the deep, rich blue in this polish. Blue nail polish doesn’t look good on everyone,…

SheaMoisture Organic Hair Care at Walgreens

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This April, SheaMoisture  partnered with Walgreens to launch a new line of hair care.  With Walgreens as SheaMoisture’s exclusive national drugstore retail partner, consumers now have easy access to natural, therapeutic and sustainable hair products.   The SheaMoisture hair care line consists of shampoos, conditioners and styling aids available in four varieties:  Raw Shea & Argan Oil,…

Best Hot Rollers: Remington Ceramic Heated Curlers

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The March issue of Essence magazine featured its first beauty awards. The Remington T-Studio Pearl Ceramic Heated Clip Setters (SRP: $44.99) were awarded “Best Hot Rollers,” by the Essence editorial staff and beauty industry experts. Of course, I had to review these rollers myself and find out if they really were a great investment – especially…

Giveaway: Natural Collagen Inventia Anti-Aging Facial Gel $106!

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*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER DEANA C*   NATURAL COLLAGEN INVENTIA is a revolutionary new topical skin-rejuvenating cosmetic program now being introduced in the US, Canada and South America. NATURAL COLLAGEN INVENTIA is derived from rigorously inspected and select skins of fresh water planktonophagous fish.  It is a highly guarded proprietary process,…