Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

ion Smooth Solutions Hair Package Giveaway

ion Smooth Solutions Shampoo, Conditioner and Iron

*****THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER ERICA C.**** Unlock the professional secret to beautiful hair at home with the keratin smoothing shampoo, conditioner and straightening iron from ion Smooth Solutions. These secrets will replenish keratin, eliminate frizz, and strenghten from the root to the tip. Keratin is an extremely strong protein, which is…

Is that Kiwi Coming From Your Hair?


My boyfriend buries his nose in my hair and sniffs as if he’s smelling a bouquet of roses. I take that as he’s intoxicated when I have a fresh wash and set. Even I am relaxed at the smell of my own freshly washed hair. Creme of Nature shampoos and conditioners have new fresh, new floral…

What’s The Shelf Life Of Your Fragrance?


We all know that we have to go through our beauty bags every one to three months and get rid of essential items including mascaras, eyeshadows, lip liners, and foundations. But, how long has your perfume been lurking on your vanity? I never throw frangrances away unless I finish the bottle — until now. According to Carlos…

Lottabody Now Has Carrot Oil and Keratin


All of my wash-and-set girls would be very happy to know that  Lottabody, the nation’s No. 1 setting lotion, has launched two new styling products with the fortifying and protective properties of carrot oil and keratin: Lottabody Professional Concentrated Setting Lotion with Carrot and Keratin and Lottabody Foam Wrap with Carrot and Keratin.  The new…

Stiletto Nails: Fall Fashion Trend


I’ve been wearing my nails square since I learned how to do my own manicure. It just looked that that was the best shape for my nail bed. But when a beauty publicist told me that round nails are in, I decided to give my square nails a little reconstruction. I liked the new slightly rounded…