Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

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Get The Look: Janelle Monae

December 12, 2011
Janelle Monae

I always admired Janelle Monae for her jazzy, unconventional style and vintage, flawless beauty. I am really into nude faces, strong brows  and bold lips this season. I saw a stunning picture of Janelle Monae donning my favorite look and asked Celebrity makeup artist Stacey Ellis of Byu-Ti Salon/LA to provide tips on how I...
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Christmas Gift Guide for the Beauty Bombshells (Plus Giveaway)

December 9, 2011
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*THIS GIVEAWAY IS NOW OVER. CONGRATULATIONS TO WINNER, TONYA DEAN* I searched around the ‘net and reviewed tons of products to bring you the most gorgeous gift ideas for the beauty maven in your life.           Here’s a great gift for mom, the classic beauty.   It’s the season of...
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Lancôme Trésor Midnight Rose: Fragrance Review

December 8, 2011
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I should really save this post for my holiday gift guide because it’s that good. But, I couldn’t wait to share this review and new launch with my readers. A few weeks ago, I received a sample of Lancôme Trésor Midnight Rose and just decided to smell it today. What was I waiting for?...
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Mid-Week Manicure: Essie’s Pretty Edgy

December 7, 2011
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I wanted to try a color other than my usual pink, red or purple. Flipping through my nail art photo gallery, I noticed that I needed a change in my life. So, I selected Pretty Edgy by Essie. At first, I thought this was a spring-y color since it reminded me of a St....
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Christmas Gifts for the Home (Plus Giveaway)

December 6, 2011
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*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, SUE KING!* You want to gift someone with something that will light up their faces for Christmas. But, you don’t want to buy another sweater or pair of gloves. Any home-decor lover — or hostess — would love these affordable and chic gifts!       I would...
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Beauty Giveaway: Jerdon First Class Makeup Mirror

December 5, 2011
jerdon

*THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, KATHY PEASE.* Every beauty maven needs great lights and a fantastic mirror. I’m giving away this First Class Makeup Mirror by Jerdon. This mirror is amazing. It has panoramic viewing and four light settings for flawless makeup application. The two adjustable side mirrors means you can see...
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Survive Cold & Flu Season

December 3, 2011
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Did you know that only 50% of all patients take medications (Rx and OTC drugs) as directed? Welcome to cold and flu season…it’s time to get educated! In addition to offering medicine that is easy to understand, Help Remedies’  David Pompei  provides tips on navigating through the drugstore clutter and other useful information for...
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Talk That Talk: Rihanna and Armani

December 2, 2011
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Remember when the best celebrity endorsement deal Rihanna could get was with an umberella brand? Fast forward and this Barbadian beauty has been the face of Gucci, CoverGirl, Got Milk and Clinique Happy. Now, we can add designer at Armani to her client roster The line is in stores now.
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Nicki Minaj Gets Her MAC On with Ricky Martin

December 2, 2011
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For the brand’s 2012 Viva Glam campaign, MAC Aids Fund entlisted the Barbie rapper,  Nicki Minaj,  and Ricky Martin. This is so cool.  Nicki Minaj has HOT sexy makeup on that is riveting with colors! (I love the creativity and colors  in this photo. I also love a fab, bold pink lipstick.)  “Every cent of the selling price of...
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Joan Smalls for H&M Holiday 2011

December 1, 2011
Joan Smalls

Puerto Rican fashion model Joan Smalls dons stylish fall/winter coats for H&M in a range of styles from A-line, parka’s and padded jackets. She also appears in a number of holiday campaigns for the brand.      Joan has quite the impressive fashion resume modeling for some of my fave designers like Tory Burch, Yves Saint Laurent...
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Stay in Tune

  • I am my brother's keeper but I think I lost him. Maybe it's time for a new job
  • Wish I was there to cheers to that "@MzMore: Just made a big ol Strawberry Margarita. Absolutely deelish! http://t.co/i8xdLJqH"
  • couldn't wait to watch the show on saturdays "@AGirlAboutStyle: I remember seeing this episode of Soul Train in 7th grade. God, I'm old :("
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