Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Step into the GAP in Brooklyn

March 6, 2012
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The Gap Factory Store opened its doors at the Fulton Street Mall in Brooklyn, NYC early last week. The Gap join other national retailers like Aeropostale and Aldo. Does that mean it’s time to bid farewell to the local electronic, jewelry and discount stores? Shoppers seemed excited about the Gap Factory Store on opening...
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Manicure Monday: Sally Hansen Gilty Pleasure

March 5, 2012
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The complete salon manicure from Sally Hansen is a 5-step system in one bottle. That means you get your Base Coat, Strengthener, Growth Treatment, Color and Top Coat in two coats of polish. I also cheated a little and used a Revlon ColorStay top coat, because I just didn’t one coat of polish could...
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Ladies, Say NO to the Brazilian Blowout!

February 28, 2012
Brazilian Blowout Before and After

Back in April, the Occupational Safety and Health Administration (OSHA) issued a Hazard Alert for anyone using Brazilian Blowout hair straightening products, stating that salon workers and customers could potentially be exposed to formaldehyde. The organization said it would continue to work with the Food and Drug Administration and the National Institute for Occupational...
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Manicure Monday: Essie ???

February 27, 2012
essie sparkles

I don’t care if the games in the M Booth bowling league ruin my nails. I just had to get a manicure. I stopped into my local nail salon for a little shiny and glossy pick me up. (Plus, my nails needed to be groomed; they looked a hot mess.)  This color from Essie was without...
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Fragrance Friday: Bond No. 9 Central Park West

February 24, 2012
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Now, just in time for spring 2012, comes a 7th Bond No. 9 –Central Park West–inspired by the fabled thoroughfare that runs the entire two-and-a-half mile length of our greatest urban grassland, situated just across the street.   Central Park West, the fragrance, has been designed to have the grandeur and largesse of the...
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Spring Into Health Giveaway

February 23, 2012
Happy Woman in Meadow

THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, Valerie Taylor Mabrey! What better way to head into the spring season than strong and healthy! Keep your family healthy throughout the remainder of winter into spring with the products listed below.   Maty’s All Natural Vapor Rub:  Maty’s Vapor Rub offers Soothing relief while it boosts...
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Model Logic by Beverly Johnson

February 21, 2012
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Supermodel Beverly Johnson’s multicultural hair care line and line of synthetic hair pieces are making their way to select Target stores nationwide this month. The Model Logic by Beverly Johnson line carries a suggested retail price range of $12.50 to $25, while the ponytails touts a suggested retail price range of $19.95 to $25....
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Sedu Hair Care Giveaway

February 20, 2012
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 ***THIS GIVEAWAY IS NOW CLOSED.  CONGRATULATIONS TO WINNER, JULES!!!**** GIVEAWAY I would like one lucky person to win Sedu Volumizing Heat Protecting Boost and Sedu Moisturizing Heat Protecting Boost spray. Enter to win the giveaway by leaving a comment on this post.   MANDATORY ENTRY: You must follow @ByondBlckBeauty on Twitter and/or like Beyond...
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Fragrance Friday: Cherry Princess Eau de Toilette (PLUS GIVEAWAY)

February 17, 2012
CherryPrincesscompleteSET

***THIS GIVEAWAY IS NOW CLOSED. CONGRATULATIONS TO WINNER, JENNIFER PAIGE*** This is the perfect fragrance for the woman who want to take a little glimspe back into her teenage years. In the ’90′s, all of my fav scents smelled of vanilla, cotton candy or baby powder ♥. But, this cherry perfume is anything but childish — this is a...
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Mama, I Want To Sing Revives in Harlem, NYC

February 15, 2012
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Mama, I Want to Sing: The Next Generation, the acclaimed revival of Mama, I Want to Sing – the 1983 musical based on the life and times of singer Doris Troy – will re-open at The Dempsey Theater (127 W. 127th Street, NYC). The musical will perform weekly on Saturday at 4:30 p.m. beginning...
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