Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

3 Ways to Make 30 ROCK!

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I — like many of my chic friends — am about to take the leap from my roaring 20′s and enter into my 30′s –a decade filled with jazz and swing. Instead of being sad about saying goodbye to my fun-loving twenties filled with memories of my travels to London, Barcelona, Venice, Amsterdam and even…

Debunking Beauty Myths

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There are a few beauty myths that are circulating around Black women, which are completely false. A few myths that comes to mind are “Black doesn’t crack” (y’all know what I mean) and “lotion on my face makes my skin greasy.” While reading African Beauty Tip, I read some other myths that I wanted to share with my…

Winter-Proof Your Skin with Borghese

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With winter kicking into high gear and colder temperatures wreaking havoc on your skin, now is the time to beat the season with a collection that will rejuvenate and revive both skin and spirit! During the winter, skin needs to be rescue from the elements. There is a seven-piece indulgent skincare set called Bel Viso by…

Pop THAT Question, Again, Honey!

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More than half a million men plan to “pop the question” this proposal season — which is usually between November and February. To help create the perfect proposal for brides and grooms-to-be, Men’s Health and TheKnot.com partnered and surveyed more than 3,000 men and women for their fourth annual proposal survey. I love surveys that…

Don’t Forget HIM This Valentine’s Day

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Since the Ball dropped on New Year’s, I started talking about Valentine’s Day. I told my boyfriend everything about the day — from what we are doing to what I wanted as a gift. Never once did he mention the a secret list of items he wanted in return, so I searched the web and my lovely…

Lose Weight: Enter Medifast Happy Afters Contest

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Now that we are one month into the New Year, are you still sticking with the New Year’s Resolution of losing weight? Medifast is giving yet another reason to stick with that New Year’s weight loss resolution with their Happy Afters contest. Medifast is encouraging its users to send a digital version of their ‘before…

Don’t Forget to Treat the Va Jay Jay

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Hey Ladies, do you want to treat him to something special on Valentine’s Day? Why not give him a treat he won’t expect – waxing the va jay jay. Waxing is a growing, popular and effective trend throughout the United States for hair removal. Here are some tips from Brazilian and Celebrity Waxing Expert and owner…

Beauty from the Inside Out

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We all know that most Black women don’t wear a lot of makeup. But, we all take pride in how we look, what we wear and our overall self image. Today, I want to share some secrets (products) on how I stay super fabulous. Dr. Fresh Orazyme Dry Mouth Mouthwash (SRP: $9.95) This mouthwash has bioactive…

Valentine’s Day Giveaway: LifeStyles Signature Condoms

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This contest is now closed. Congratulations to winner Real. According to a nationwide survey commissioned by LifeStyles Condoms and conducted by Harris Interactive, U.S. women were more likely to want sex than receive cards, flowers, chocolates, jewelry and lingerie on Valentine’s Day.  Although I may not be able to send flowers and chocolates, I’d like…