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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Seduce with GUESS Seductive

November 17, 2010
Guess Seductive  Perfume

Well, not really, but you get my point. Have you ladies noticed a new fragrance from GUESS called Seductive (SRP: $40 – $62) at your favorite department or retail stores? This woody fragrance has enticing notes of bergamot, black currant and crispy pear. The base notes are vanilla, olibanum and cashmere wood, which adds...
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Black Hair Salons Are Still Segregated

November 16, 2010
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I went on a cruise a few years ago.  After a few days of fun, fun, and more fun, my hair was looking a hot mess. Luckily, there was a salon on the ship. Although the service was three times the amount that I would usually pay at home, I rushed to book an...
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Stocking Stuffers: Mad Gab’s Lip Shimmers

November 15, 2010
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I have a lot of tweens and teens in my family. Usually I am racking my brain trying to find an affordable gifting option for the teen divas. I am considering Mad Gab’s Lip Shimmer as stocking stuffers. The Bear, Moose and Giraffe natural Lip Shimmers (SRP: $5.00) are tinted to provide a hint...
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Rock Out with Pink Velvet Designs Jewelry

November 13, 2010
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Did you ladies catch the Black Girls Rock Awards on BET? Free, the former host of BET’s 106 and Park, was seen sporting the multi-length Blackout Necklace (SRP: $60.00) from Pink Velvet Designs – the handcrafted jewelry line. Although, Free doesn’t look like herself, she rocked this necklace and complemented it with a one-shoulder,...
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Are American Women Too Bitter?

November 12, 2010
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I read an interesting article in the New York Daily News titled, “Spanish women twice as likely to make the first move than American women,” that suggested women in Latin America were more approachable than American women. What do you think? I may have a slightly jaded opinion, since I’m a native New Yorker...
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Rated Next: Hoochieware

November 11, 2010
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Did you hear that the new lifestyle brand ‘Hoochieware’ launched this month?  Better yet, did you hear that the brand will donate 100% of net proceeds to Point Hope – a non-profit that empowers women and supports families, giving them a hand up instead of a handout. I don’t like the brand’s name because of the...
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Handbag Envy: Designer Handbag Rentals

November 8, 2010
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Remember our dear friend, Bag Borrow or Steal? Well, ladies, there’s a great, new friend in town. The new designer handbag rental service called Handbag Envy has all the best brands – Louis Vuitton, Chanel, Coach, Gucci and more.  With designer bags available at a reasonable cost, this brand is perfect for fashion seekers...
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Lip Protection For The Winter Season

November 6, 2010
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It’s no secret that Black women love lip gloss. But, despite all shine that the lip gloss provides some of them do not contain enough moisturizer that will avert winter chap lips. I recommend applying Blistex® Five Star Lip Protection™ (SRP: $1.59 – $2.49). The chap stick defends against dry air, cold, wind, heat...
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Zoya 2010 Winter Collection Is Both Fire And Ice

November 4, 2010
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I am in love with nail polish. I blog about Zoya nail color every chance I get.  Just in time for the holidays, the brand’s publicist sent me the winter 2010 collection and it’s just stunning. Each bottle of the flame line includes foil-glitter metallics — perfect for holiday parties.  I tried the Zoya colors a few...
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Victoria’s Secret $2 Million Bombshell Fantasy Bra

October 28, 2010
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I love getting my holiday issue of Victoria’s Secret magazines. Victoria’s Secret Angel Adriana Lima has been chosen to wear this year’s Bombshell Fantasy Bra designed exclusively by Damiani for Victoria’s Secret to be featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue and on the runway at The Victoria’s Secret Fashion...
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