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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Miss Tina by Tina Knowles at Walmart

October 27, 2010
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There are a few blogs in my regular rotation. The Diary of a Divine Diva is one of them written by my girl, Precious Pat V. She recently blogged about Beyonce’s Mama, Tina Knowles, launching an exclusive clothing line at Walmart ,ranging in sizes XS to XXL, and I couldn’t wait to tell my readers...
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Argan Oil: Another Beauty Secret

October 26, 2010
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I was reading Essence online today and I saw they published a post on Argan Oil.   I am noticing that many brands are creating products with Argan Oil in it. Check out the post I did a few weeks ago on Argan Oil and Crème of Nature by clicking here.  Since Argan Oil is...
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Virtual Personal Stylists Help You Date With Style

October 25, 2010
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This is one of those, why didn’t I think about that ideas. Date with Style is a brilliant, new dating site for the fashion conscious single. How many times have we scheduled a date with a hot man and had nothing to wear? My best friends and I always obsess over what to wear on...
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Shoe Angels: Protection You’ll Love

October 21, 2010
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Finally! There is a product out there that prevents damage to your shoes while driving. Shoe Angels (SRP: $19.95) are a brilliant new shoe protectant that adhere to the back of your shoes to protect them from scuffs while driving. Shoe Angels are extremely easy to use, just take them out of the chic...
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Product Review: Poo-Pourri Preventive Bathroom Odor Spray

October 20, 2010
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A publicist sent me a bottle of Poo-Pourri (SRP: $10.95) to review. Since I spend a lot of time with my boyfriend who is always doing the dirty deed, I figured I’ll give it a try. I’m selecting my words wisely and trying to be tactful about writing this review. Poo-pourri is a before-you-go...
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Daliia Herbal Kohl Eyeliner Defines Style

October 19, 2010
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I love eyeliner. When applied to my eyes, it’s so sexy, especially when paired with mascara. Just like my American Express card, I never leave home without it.  Nevertheless, at about 9:00 or 10:00 at night, I’m ready to rub my eyes out because of the itchy sensation. A good solution to the itching...
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Black Beauty Spotlight: Glenda Wallace, Special Events Planner

October 18, 2010
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I am so honored to have an opportunity to interview so many black women of upward mobility in my Black Beauty Spotlight section. The past Black Beauty Spotlights have  included fashion stylists, authors, designers, R&B artists and even a TV judge. I’ve met these women through my work with Beyond Black Beauty. But, today’s...
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ESSENCE LAUNCHES “HOT HAIR” Magazine

October 13, 2010
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In its first issue dedicated to hair, ESSENCE highlights the unique relationship between African-American women and their hair with the launch of HOT HAIR, an interactive experience covering all things hair — from root to tip — for African-American women.  This special issue covers all of the beauty needs, questions, concerns and triumphs of...
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Korres Raspberry Liquid Lipstick

October 12, 2010
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Here’s some lip math: Long-lasting Lipstick Color + Wet Lip Gloss Shine + Natural Formula = KORRES RASPBERRY LIQUID LIPSTICK (SRP: $22 at Sephora) The water-based formula represents the best of both worlds, combining the pros of a lipstick and a gloss in one antioxidant-rich natural lipstick. Formulated with naturally moisturizing and nourishing ingredients...
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Nail Photo Review: Shades by Barielle

October 11, 2010
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I’ve been in love with nail polish since I can remember. I started polishing my nails in the 80’s (in the Punky Brewster and GEM era) when it was cool to paint each nail a different  shade. I’m so happy that seasonless fun colors are b-a-c-k! recently, I had a chance to review Shades...
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