Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Venus Stirs Online Buzz in Racy Outfit

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This has to be the shortest dress in history. But, compared to other outfits Venus Williams selects, this one is quite conservative: But then again, she has been known to win championships in more seductive attire: Since, Miss Williams in a young woman (but the older she gets, the shorter her hem lines), I say, “If…

Halle Berry Looked Spectacular At Golden Globes

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In the words of Jay-Z, “40′s the new 20!” I know y’all saw Halle at the Golden Globe Awards looking amazing. I don’t mean to report on news that is more than two days old, but not only was that dress drop dead gorgeous — her makeup was natural and flawless too. While searching Essence.com,…

Six Tips For Wearing The Perfect Hat

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I am one of the sassy hat wearing ladies. I browse tons of stores in search for the perfect hat. Right now, I’m looking for the perfect equestrian black hat. www.eHow.com has provided tips on how to wear the perfect hat: Choose a hat that fits your face and complements your skin tone. For instance, a person…

New Year’s Resolutions: Get Back On Track

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Did you fall off your New Year’s weight loss plan? Well, here’s a little motivation to get you back on track now that it’s almost halfway through the first month of 2011. Don’t fret, it’s a good time to check in on the progress of your weight loss resolution. If the pounds are not dropping…

The Body Shop Stocks Beauty Vending Machines

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The best  experience in going into The Body Shop and Bath and Body Works is sampling the product and smelling sensual aromas before making your purchase. But, when you are on the go and can’t make it to the nearest specialty retail location or online site, wouldn’t you want to indulge in pleasure by instantly punching…

New Year, New Relationships

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Ladies, are you finally taking the plunge into online dating in the New Year? With more than 20 million people logging-on for love each month, it can be nearly impossible to stand out among the competition. Five Tips for Creating a Successful Online Dating Profile from SugarSugar.com Say “Cheese!” (But not too much) – The…

Would You Let Your Man Rock Teddy Bear Sneakers?

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I just asked my boyfriend if he would wear Teddy Bear sneakers and he said, “hell no!” (Great response.) Recent images of Lil’ Wayne rocking Jeremy Scott X Adidas Teddy Bear Sneakers (SRP: $328) appeared on the ‘net. The sneakers are based on the adidas Metro Attitude, one of Scott’s favorite Three Stripes silhouettes. These are for…

Beyonce Shines In New L’OREAL Commercial

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I know I’m a few days late reporting this. But, since I’m a huge Beyonce fan, I had to upload the Diva whipping her head back and fourth in the new commerical from the French brand. The commerical was to promote ‘L’Oreal Feria’ hair dye line – which was cultivated specifically to be fronted by the…

Lash Dip: The Future of Eyelash Enhancement

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I am one of those beauty bloggers who think all you really need for a fresh everyday look is eyeliner, mascara and lipgloss. Yes! Now pair that with a nice smile and flawless skin – then it’s like perfection. It really is all about the eyes.  Now ladies if you heard some buzz of a…