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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Mulberry for Target

October 8, 2010
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Ladies…drumroll please… Mulberry, the luxury English accessory line,  is coming to Target on Sunday! Take a look at the bags: Shown above from left: Mulberry for Target large satchel in quilted denim, $49.99; Right: Mulberry for Target cross body bag in patent, $29.99. (Photo credits: Fashionista.com via Gilt Groupe) Left: Mulberry for Target mini cross body...
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MySpace, Twitter & Facebook Ruin Relationships

October 6, 2010
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With the explosion of social networking sites like Facebook, Twitter, MySpace and even online dating sites, I think it is becoming easier for people in relationships to stray.  Have you developed a naughty Facebook habit?  Do you flirt and snoop online? Has Facebook changed sex in America? One in four Facebook users use the social...
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Beyonce Adds Edge to Her Dereon Line

October 5, 2010
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Beyoncé and her mama are adding limited-edition airbrush makeup from Temptu to their Deréon label. Tina Knowles told Women’s Wear Daily: “With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite...
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Jordin Sparks Lands Perfume Deal

October 4, 2010
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While reading Women’s Wear Daily, I saw that Jordin Sparks is the latest celebrity to ink her name on a bottle of perfume. I don’t know if I would try the perfume, because I wouldn’t normally wear a perfume that’s so low-priced, but maybe it’s more of a teenage fragrance. According to Women’s Wear...
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Would You Make A Sex Tape To Get Ahead?

October 3, 2010
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Bill Cosby isn’t the only one who can coin the term “Come on, People!” I am slightly embarrassed by SOME members in my generation. A recent survey by CanDoBetter.com revealed that 64% of women in Generation Y would make a sex tape to get ahead. (Funny, I always believed the person who reached the...
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Use Lactic Acid for Smooth, Silky Skin

September 30, 2010
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I credit  Vaseline for my smooth, silky skin. Winter is coming, so that means a lot of the online coverage will be about how to get rid of patches of dry, rough skin.  There were some research that claims choosing  a moisturizer that provides clinically proven lactic acid alpha-hydroxy therapy twice a day can help manage...
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Slim CHI for Sleek, Straight Hair

September 29, 2010
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Now that summer is over and we braved the humidity, now it’s time to wear the sleek, straight styles. I just received the new SLIM CHI Ceramic Hairstyling Iron ½ inch (SRP: $160) and I am in love. (I rave about the CHI flat iron so much that I got a few of my...
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Land The Job With These Makeup Tips

September 28, 2010
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September is officially “Update Your Resume” month, so in this time of new beginnings, we think it’s important to put your best foot forward. Hey, job interviews are nerve wracking, so make your first impression a great one by following these simple tips. With a “go get em” attitude and just 10 quick minutes...
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Sexy Messy Hair

September 27, 2010
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Who knew that looking like a hot mess could look so good? Well, believe it. Disheveled hair is so right now and Women’s Health magazine gives you three styles that you can try to rock an effortlessly sexy look. Let’s try one!   MESSY BOB Let hair air-dry, then make a center part. Mist dry...
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Tips for a Fabulous Manicure

September 26, 2010
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Just because summer is over and most of the cheery nail polish is put away, doesn’t mean that you can’t have nail color that pops in the autumn’s hottest shades. When picking your trendy fall shade, remember: the darker the better. The big colors this fall: Chocolate brown, forest green and deep teal.  Here...
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