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Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Real Talk By The Black Couple

September 2, 2010
Black Couple Hug Big

I met Derrick and Kelli of The Black Couple about four months ago and was instantly a fan of their blog. I even made Rashad, my leading man, read a few entries. Derrick and Kelli seem to have the same issues that I have with Rashad — but they are brave enough to talk...
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At-Home Chemical Peel

September 1, 2010
brazilian-peel_1

I suffer from hyper pigmentation and blemishes on my face and usually go to the dermatologist to get a chemical peel twice a year. However, a publicist sent me the Brazilian Peel (SRP: $78.00 at Sephora) and—although I was afraid – I gave it a try. Brazilian Peel is the first 30% glycolic acid,...
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Levi’s Curve ID Jeans Made for All Women

August 30, 2010
levis

Ladies, are your jeans too tight in the waist? Does the waist fit but doesn’t flatter? Does the waist tends to gap in the back? If you answered yes to any of these questions, then you must try the Levi’s Curve ID jeans (SRP: $59.50 – $79.50.) Levi’s announced the Levi’s Curve ID jeans,...
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Revlon ColorStay Ultimate Lipcolor Delivers

August 28, 2010
revlon

I have always been a lip-gloss girl. I love MAC lip glass and Beauty Rush by Victoria’s Secret. I never leave the house with bare lips. One morning while rushing, I went to grab my lip-gloss that was not easily accessible on my dressing table. So, I decided to try a new tube from...
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Vaseline: The Must-Have Beauty Essential

August 25, 2010
VS_13oz_HandBody

Vaseline is one of my favorite products. I’ve always used it as a child and credit it to my super soft skin as an adult. A few years ago, Tyra Banks said her must have fashion accessory was Vaseline – even Marilyn Monroe used the petroleum jelly as a night-time moisturizer. Here’s my top...
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Betsey Johnson Gets Funky With Tweezers

August 24, 2010
Tweezerman for Betsey Johnson

I love the forever party girl, Betsey Johnson. According to a recent article in Women’s Wear Daily, Betsey Johnson has partnered with Tweezerman on a line of three Betsey Johnson slanted tweezers (SRP: $25.00) at Sephora stores and Betsey’s boutiques. Ladies, you have to wait until September 1 to snatch a pair. The tweezers...
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Hide Tattoos with Dermablend

August 23, 2010
LB_BA_2

A few weeks ago, I wrote about an Ask Jeeves survey that reveals 45 million Americans have at least one tattoo and an estimated 50 percent of individuals with tattoos, eventually grow dissatisfied and want them removed. Despite these reasons for wanting to remove a tattoo, the options are quite limited. Laser removal is...
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Name that Summer Scent

August 19, 2010
pure-orchid-perfume-halle-berry

When picking your sexy summer scent, remember- the lighter the better. Rich floral scents used to be the rage when lifestyles were over the top, but now the world is less opulent and so are the fragrances—choose scents that are more delicate and simple. Women’s Health magazine gives you some tricks to keep it...
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De Odor Works: So Fresh and So Clean

August 18, 2010
DeOdorWorks_575

Eliminate embarrassing odors naturally! Make your deodorant a stainless steel bar. De Odor Works (SRP: $19.95) is a new approach to odor elimination. De Odor Works is a revolutionary new deodorant product made entirely of medical grade, lightweight (approximately 2 ounces) stainless steel. Its secret is the unique reaction that occurs when ordinary running...
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ENTER CALGON’S TAKE ME AWAY! CONTEST

August 17, 2010
black-woman-stressed-out

Ladies,  share a short video about  your stressful Take Me Away! Moment  (because, we all have those.) and you could win a Grand Prize experience worth $1,000. Yesterday, Calgon started an online youtube video contest and they want you to submit a 60-second video about a moment when you wanted to shout “Calgon, Take Me Away?!?”  The...
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