Staff Writer

Rashidah has strong interests in fashion, beauty, lifestyle and consumer brands. She started this blog as an avenue to merge mass- consumer companies with ethnic women who want to look and feel their best. When she is not researching material for her blog, you can find Rashidah on the phone with top national and local editors, producers and journalists as a media relations specialist. Rashidah received her Bachelors and Master’s degree in Communications Studies, specializing in public relations, from The College of New Rochelle. She resides in New York City.

Yahoo IM: Rashidah_f


Five Ways to Look Glamorous (Guest Post)

January 30, 2012
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If you feel down in the dumps about the way you look, it’s time to stop moping and make a change. We all feel a bit unglamorous from time-to-time but if you’re unhappy it’s important to do something about it. While we might not have time to hit the gym every night, we can...
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Fragrance Friday: Fan Di Fendi

January 27, 2012
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Hey Ladies, Fan di Fendi is supposed to be the newest feminine fragrance from the brand. I didn’t actually buy the perfume but I ripped out the sample from a page in Marie Claire Magazine. I just had to experience the sensual scent and report back my thoughts. This is not a new launch...
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Sally Hansen Salon Effects Valentine’s Day Collection (via The Budget Babe)

January 26, 2012
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There’s a new Sally Hansen Salon Effects collection that’s come out just in time for Valentine’s Day. There are five fun prints: Speed Dating (multi-sized pink hearts against a white background), Are You Single? (a pink swirl of hearts and arabesques), Love Always (love phrases and hearts), How Romantic! (pink, purple and red plaid) and...
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Mid-Week Moisture: Curél

January 25, 2012
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Those with sensitive skin know that winter weather triggers or intensifies a host of skin issues, from extreme dryness to eczema, itching and sensitivity. Truly treating your skin means going beyond the symptoms to address the source—a compromised barrier depleted of ceramides. This winter, prevent and treat irritation with Curél’s breakthrough moisturizers—all formulated with...
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Ralph Lauren Romance & The Vow Facebook Contest

January 24, 2012
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Ralph Lauren Romance has been named the exclusive fragrance partner for the upcoming feature film, THE VOW, a romantic drama starring Rachel McAdams and Channing Tatum. In theaters February 10, 2012. I can’t WAIT to see this movie. THE VOW and RALPH LAUREN ROMANCE share the theme of enduring love. Paige and Leo (Rachel...
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Manicure Monday: Bermuda Shorts by Essie

January 23, 2012
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I’ve been dreaming of laying on a beach looking at the Carribean Sea sipping on a frozen goodness as a light breeze gently sweeps my skin. Since it’ll be a few months before my dream becomes a reality, I decided to wear some of the tropics on my nails with my recent manicure.  I...
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Fragrance Friday: COCO Mademoiselle by Chanel

January 20, 2012
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Hey ladies, the classic Chanel N°5 has an alluring younger sister COCO Mademoiselle at $105 for .25 fluid ounces. It’s a wonderful aroma that is enticing, elegant and fresh. I’ve bought a bottle for a few of my close friends because I belive everyone needs an luxury bottle of perfume that is bold, sexy and oh-so…mature. While writing this...
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Sanaa Lathan Lends Beauty to Pantene’s Line of Natural-Based Products

January 19, 2012
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Sanaa Lathan is the new face of Pantene’s Pro-V Nature Fusion Collection. I’m so excited. Mass brands are now recognizing that beauty comes in all shades, sizes (and hair textures.) Pantene’s line of natural-based hair products hasthe tagline: “It’s in our nature to be strong and balanced.” “I am so excited to be a...
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Winter is HOT, HOT, HOT: Spice up your sex life!!

January 18, 2012
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Please don’t wait until Valentine’s Day to think about spicing up your sex life. Winter is the perfect time to add some steam and romance indoors. Keep that thermometer sky high from now until the summer. When romancing and entertaining, you have to set the mood or scene. One way to do that is...
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My Lipstick is Popping Thanks to the Angelo David Salon

January 17, 2012
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I recently had my make-up applied at the Angelo David Salon. I was only going home to sit on my couch and watch TV, but who would give up the chance to have their makeup professionally applied by an artist? It was a wonderful, girly experience at the salon. I loved the entire look, but the best feature by far was my...
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